Cannes Lions

SAFARI IMAGINAIRE

HEAVEN, Paris / SAMSUNG / 2013

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Through the concept of an Imaginary Safari, Samsung and heaven offer a video and interactive experience on YouTube. We are given a first person view as we follow the Dutch artist Tineke Meirink on a walk around Paris: through his eyes inanimate objects come to life and reveal their more unusual side. Web users are invited to unveil the magic of everyday life through their mouse transformed for the occasion into an S Pen. A unique interactive experience which gives free reign to the imagination.

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