Cannes Lions

SafeCap

GTB BRASIL, Sao Paulo / FORD / 2018

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Overview

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Overview

Description

We developed a cap with a software inside that uses an accelerometer and a gyroscope to identify the movements of the truck driver’s head and alert them in case of sleepy behaviour.

Execution

The first step in the creation of the accessory was to carry out a study to identify the movements of the truck driver related to his normal work routine and those that indicate sleep. This database was then transferred to a software installed in the cap, which works connected to an accelerometer and a gyroscope to identify each type of situation. Whenever the cap identifies a sleepy behaviour, it alerts the driver with sound, light and vibration.

Outcome

The launch of SafeCap took place during the opening of FENATRAN 2017, the largest international truck fair in Latin America. And since then, became news in more than 40 countries, had over 437.000.000 impressions, a reach of 117.000.000 people and over $21.000.000 in earned media.

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