Cannes Lions
THE DIVISION, Tallinn / SAKU / 2008
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German "aristocrats" gather at the club and enjoy good old German beer. Until one of them remembers receiving a gift - Estonian beer. They mock that no beer can be as good as German beer until they raise their glasses and drink the Estonian intruder in silence. Stunned by its taste, "Scheisse" (meaning "oh sh*t") is the only thing they can say after emptying their glasses. Saku Gold - the cream of beers.
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