SalvaVida is the number one beer in Honduras and this has happened for a reason, the brand works towards its one and only objective: Bringing people closer every time they meet, whether it is at parties, football matches, clubs or bars. Lately it hasn’t worked like this, when a group of friends is having fun together something gets in the way: Paranoid party-pooper texting girlfriends.

Our challenge was clear, get guys to have uninterrupted partying with their friends while keeping their girlfriends happy, so the brand fulfills its claim: "The beer that brings us together".

We created Designated Texter, the promo/app that sends prewritten text messages to your girlfriend, while you are having fun with your buddies.

The app works in a simple way: Download the app, enter your girlfriend phone number, adjust a few settings and it’s ready to work. When the party begins, activate the app. Every once in a while your girlfriend will be getting text messages that will make you look like a champ. Show the waiter the app and you’ll get the first beer of the night for free.

Results:

Our consumers thought of our beer before getting to the bar.

SalvaVida became the first choice at nightclubs and bars.

More than 4500 beers claimed.

We created a close bond with our consumers by giving them the first beer of the night.

Our claim "The beer that brings us together" was proved to be true by providing uninterrupted parties.

The app works in a simple way: Download the app, enter your girlfriend phone number, adjust a few settings and it’s ready to work. When the party begins, activate the app. Every once in a while your girlfriend will be getting text messages that will make you look like a champ. Show the waiter the app and you’ll get the first beer of the night for free.

80% of cellphones ignored.

Up to now 5,000 free beers have been claimed.

Social Refill became a "must have" for nightclubs and bars.

And most important for us, we brought friends back together.