Cannes Lions

SAMSUNG BLIND CAP

CHEIL SPAIN, Madrid / SAMSUNG / 2016

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Overview

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Credits

Overview

Description

The company allocates part of its resources to researching new technologies that help or improve people’s lives. This is how the idea arose for Blind Cap, a swim cap that incorporates vibrating technology to alert blind swimmers.

A vibration system, incorporated inside of the cap, replaces the tapping mechanism used until now with a small vibration that alerts swimmers of the precise time to turn.

Connected to Gear S2 (a smartwatch), or to a smartphone via Bluetooth, coaches send a small vibration to the cap, to alert swimmers, just by pressing the button on the Blind Cap app.

A simple mechanism that—joined to company’s mobile technology—means a lot to swimmers and coaches, as it eliminates tapping the swimmer while maintaining the connection between them, something that is essential in this swimming discipline.

Execution

Before testing the Blind Cap and finishing its production process, we met with the Paralympic Committee to detail the needs and problems to resolve with our Blind Cap design. Then we implemented the cap at elite swimmer training sessions in categories S11, S12 and S13 (blind swimmer categories), for swimmers who will compete at the next Paralympic Games. In parallel, the app was uploaded to the Play Store and made available to all users, regardless of whether or not its use was oriented to coaches and swimmers using the Blind Cap. The app is compatible with Androids and with Gear S2, a smartwatch.

At this time, as it is not a commercial product, it is only used by the aforesaid coaches and swimmers at the facilities of the committee itself at which the elite athletes train and workout. The idea is for it to be introduced at professional competitions in the future, to replace tapping, and that it will be mass produced.

Outcome

After showing and trying out the Blind Cap along with the Spanish Paralympic Committee, the committee expressed its interest in establishing the Blind Cap as its main tool at high-performance blind swimmer training sessions, as well as seeking to modify regulations in order to implement Blind Cap at national championships (for the time being).

Moreover, far from being a for-profit action, the brand's value has increased, revealing once again that it is concerned about improving people's lives through its technology.

Furthermore, the feeling of swimmers and coaches is extremely positive, as they see a future for this new model to alert the swimmer. They believe it is a great beginning, that one large step has been taken toward achieving optimal conditions in this swimming discipline.

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