The Samsung SGH-D600 Mystery is part of an integrated launch campaign for the new D600 telephone. A TV commercial sets up the scenario where a mysterious woman hands a new Samsung D600 to a surprised man, whereupon she runs off into a crowd. When the man returns to his apartment, he finds the phone stuffed with puzzling content. The online portion of the campaign gives visitors the chance to live out the man's role, explore this exciting new phone and possibly solve the mystery themselves.