The Samsung G800 mobile device starred at the Vienna State Opera.

Together with the director / librettist, the client and agency created a concept to make the 5MP camera phone become an integrative part of the opera production and story line. The device made it to become an official character of the staging. The G800 loomed large in a story of love, family and drama. The integration of the phone peaked in the central scene of the opera when Siegfried sings “this picture is so beautiful” while seeing Brunhilde on the phone's display. This was an every day - moment that the audience could relate to.

Huge press in Austria, Europe and overseas. 20 performances x 150 cheering children and parents in 2007. 40 performances planned for 2008. 6,000 books and 10,000 DVDs are on sale. 300,000 sold phones from CW 46-2007 to 9-2008 in Europe and high market share among all category 5 Mega pixel camera phones.