Opening with a curious ostrich stumbling into a VR headset we see the character begin to dream of achieving the impossible. “We make what can’t be made so you can do what can’t be done,” Samsung proclaims as the ostrich reaches new heights. Achieving the impossible is at the heart of this spot. Wearing the VR headset the ostrich is transported into a new world via a flight simulator, and with Elton John’s ‘Rocket Man’ playing, the bird sees what it is to fly – and ends up teaching his flock to achieve lift-off.