Cannes Lions

SAMSUNG REFRIGERATOR

CHEIL INDIA, Gurgaon / SAMSUNG / 2015

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Supporting Images
Supporting Images

Overview

Entries

Credits

Overview

Execution

Our task was to inform people about the revolutionary Twin Cooling Technology, so we decided to do a set of in-store posters that highlighted the benefits of Twin Cooling Technology in a different way.

The posters were stuck on the refrigerator doors and in and around the refrigerators at Samsung showrooms. The illustrated biological drawing look was designed to attract immediate attention.

Outcome

The posters not only made sure sales and enquiries about the product went up dramatically, but also many a last minute decisions swung in favour of Samsung Refrigerators with the Twin Cooling Technology.

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