Samsung should be differentiated with other local brands, and tends to make clear to consumers that no one but Samsung Smart TV can be called ‘real smart TV’.

Install a ‘Samsung Smart Box’ at a site, many different kinds of gifts, such as toys, characters of various applications (sports, music, movie, game, SNS etc.), endlessly pop out from the ‘Smart Box’，Consumers can take it for free. Through the direct experience, let consumers know the unbelievable benefits that Smart TV applications have and can be downloaded for free! The CBD(Central Business District), which is the most white collar-intensive area in Beijing, is chosen as the interesting event site. We carried the activity out twice in rush hours (during the lunch break and closing time). Promote product focus on the target consumers by interactive outdoor billboard combined with the spread of online viral video.

The activity attracted huge crowds (including foreign onlookers), and white collars from dozens of nearby office buildings have taken part in this interactive event. Over 4,000 toys have been taken away. Real-time on-the-spot broadcasts reached 10,000 people. Viral videos have been uploaded and spread across the internet, to such UCC websites as Ku6.com, and youku.com. It also has been transmitted on the Sina microblogs at the same time from April 19th. The activity attracted great attention and comments from netizen, receiving overall good reviews. Judging from the feedback, Samsung Smart TV stands out from other brands, was deeply impressed in consumers' memory, and they are willing to experience Samsung Smart TV.