Our partnership with Sundance consisted of:

• Samsung Studio – Destination space that demonstrated how Samsung could provide artists with tools to capture their stories and how our technology allows consumers to connect with those stories in new ways. Became the go-to venue for guests to connect, learn and share experiences through lens of Samsung products and services. Samsung also featured daily programming with various partners, allowing those storytellers to connect with our products in personal ways.

• Gear VR Theater – Demonstrated VR, showcased latest VR content, and hosted panels that educated guests on art of storytelling using Gear VR.

• #EmojiAllAccess – Activated to reward Galaxy owners with elevated experiences and special VIP access.

• Samsung Pay – Integration included special discounts at local merchants and free items for Pay users.

• 837 Washington Integration- Creation of artist incubator program with Sundance at 837 throughout the year.

From January 21-25th, Samsung Studio served as central hub for various programming and events, while organically immersing guests into world of Samsung technology.

• Collaborated with Funny or Die to host world-premiere of their first VR comedy short Interrogation

• Gear VR presence at New Frontiers, a Sundance pop-up showcasing cutting-edge, interactive works by independent artists.

• Partnered with Deadline.com to host photo and video studio

• Hosted Samsung Supper Clubs with live performances by Jack Garratt and Aluna George.

• Opened Samsung Café that gave free coffee to Samsung Pay users

• Hosted Level Late Night, opening night kick-off event featuring performance by Diplo

• Exclusive White Glove Lounge for celebrities interested in upgrading or switching to a Samsung

• Studio events presented by key products: Miles Ahead after party presented by Galaxy View, reception for The Intervention cast, Harvey Weinstein Annual Football Championship Screening Party featuring SUHD TVs, etc.

Results:

Net Promoter Score: 71 (target was 30)

Social Media Impressions: 98.8 M

PR Impressions: 42.8 M

PR Placements: 224

Social Engagements: 50,928

Samsung Device Interactions: 26,443

Samsung+ Reach: 20,514

Experiential Attendance: 8,789 consumers

Influencer Interactions: 397

#EmojiAllAccess Entries: 1,269

92% satisfied with their experience at the Samsung Studio

81% (target was 50%) of non-Samsung user respondents indicated intent to purchase.

91% of Owners to recommend Samsung

71% (target was 40%) of attendees had improved perception and better understanding of Samsung brand and products

Along with strong favorability and advocacy for the brand and high likelihood to purchase, over 90% of those surveyed indicate Samsung is innovative, reliable, and cool. The Samsung Studio impressed festival attendees and was viewed as a premiere destination that fused technology and design and an ideal place where content creators could collaborate with each other using Samsung products in a creative, cultural setting.