Spikes Asia
SONG ZU, Sydney / SAMSUNG / 2021
Overview
Entries
Credits
Execution
This Samsung spot's challenge was to weave together a vignette style storyline which included very different 'influencers', imbuing each character with a unique flavour, and creating a consistent thread. We started with a modern, edgy pop groove, then adding flavour and accent to the track in unique ways, ending on the big band horns recorded for the 'Myth' character. The soundtrack has gotten fans' attention online, with the brand getting many requests to for links to download the 'song'.
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