Cannes Lions

CABLES

LOWE, Gurgaon / HAVELLS / 2008

Film
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The story is of a poor woman preparing a meal at a construction site. She has a small son and a howling baby. The woman's fingers are getting burnt everytime she flips a chappati (indian bread).Unable to see his mother in pain, the boy walks up, takes out a cable from a box, bends it into the shape of a pair of tongs and gives them to his mother. Touched by the gesture, she uses it to flip the next chapatti. As she offers the food to her child, the voiceover concludes, 'Havells. Wires that don’t catch fire'.

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