The white rabbit was a key character that was brought to life using visual effects. The rabbit acted as the catalyst for change, inviting the hero gamer, and our audience, into the new unexplored world of mobile gaming. So it was important that the rabbit looked out of place in the first location, and right at home in the second. That's why we made sure he had weapons, ammo and some gnarly scars to give it the characteristics of an experienced warrior.