Tapping in to consumer’s inner desire to express themselves, we gave them the possibility to design their own bag-in-box*. With a wide selection of tools they could create a completely unique package that they then saved and ordered. They then got a foldable box mailed to them to put over the original bag-in-box, a box-on-box with their very own personal design – hence creating a box-on-box and, more importantly, creating a package that everyone at the dinner or party will discuss and talk about.* You need to know wine in Sweden is primarily sold through 3 litre bag-in-boxes

Tapping in to consumer’s inner desire to express herself, we gave them the possibility to design their own bag-in-box. With a wide selection of tools they could create a completely unique package that they then saved and ordered. They then got a foldable box mailed to them to put over the original bag-in-box, a box-on-box with their very own personal design – hence creating a box-on-box and, more importantly, creating a package that everyone at the dinner or party will discuss and talk about.

The box-on-box is customised for the Santa Helena measurements, which drives sales. Increased brand awareness and brand preference generates even more sales. No one has ever launched something similar and we’re sure success is connected to adding value beyond the mere wine. Check results continuously on: www.sf.se/awards/eng/santahelena/results.