Cannes Lions

SATELLITE TV

DEUTSCH, Los Angeles / DIRECTV / 2010

Awards:

4 Bronze Cannes Lions
Film
Film
Film

Overview

Entries

Credits

Overview

Description

This campaign takes place at the belly of the beast, at the corporate headquarters of DIRECTV's fictitious competitor, CABLECorp. Led by Roman, a self-aggrandizing, ladder-climbing, backstabbing, brown-nosing blowhard who manipulates the benefits of DIRECTV into yet another opportunity to cast himself as the visionary who will save the company, we watch CABLECorp as it flounders through meeting after meeting.

Roman's influence continually manifests itself in what seems to be a never-ending barrage of terrible marketing ideas which consistently lack substance, taste, thought, responsibility and good judgment. All hallmarks of Roman's business vision for the future of CABLECorp.

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