Cannes Lions
RAPP COLLINS WORLDWIDE/DALLAS, Irving / DIRECTV / 2004
Overview
Entries
Credits
Description
Demonstrate that from a technological standpoint, cable is, in fact, history. And by extension, the future of television entertainment belongs to the wireless alternative, DIRECTV.
Outcome
Since the campaign began: Goals for customer retention were met and exceeded. Customers using DirecTV.com for customer service is at an all-time high. Customers taking advantage of DirecTV Movers Connection service increased by 10%.
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