The film opens in icy Sweden where a woman has just returned home. Her husband’s heading out to the sauna and asks if she’s remembered to pick up the sauna rocks. She has. And they were only “about 50 Australian Dollars”. The man quizzes her about every aspect of the rocks and just when we think that he’s satisfied that she’s bought the best one, he turns back and quizzes her more. As any old couple will do, she snaps at the constant second-guessing and reminds him that she knows a fair bit about how to choose sauna rocks. The man cheekily suggests that she get in a sauna because she sounds stressed. We cut to a dynamic sports montage. The ad concludes with a VO that reminds the viewer that, in Australia, sport is more important than sauna rocks and it’s how we’d rather spend $50.