In the country where it’s illegal to freely express your opinion, and even single-person protests are banned, Tochka Bank encourages entrepreneurs to create changes right at their workplaces — instead of just waiting for things to change.

The first commercial shows entrepreneurs that are tired from all the empty promises of support they have heard from the government. They go outside and start one-person protests demonstrating their businesses’ mottos. Tochka is a part of the movement; the bank changes its positioning from “Bank for entrepreneurs” to “Bank WITH entrepreneurs”.

The second video was launched during the lockdown period. It features entrepreneurs supporting each other at their homes or quarantined offices.