Eurobest
SBERBANK OF RUSSIA, Moscow / SBERBANK / 2017
Overview
Entries
Credits
Background
Russia Day is a national holiday celebrating the Declaration of Sovereignty signed in 1990 after the fall of the Soviet Union. People commonly call it “Independence Day”. But how do you explain this national holiday to a generation that has no idea what it’s all about? Is it about dignity? Power? Greatness? Scale? Sure. But at the end of the day it’s all about the people. Throughout the celebration day we told stories of work and life from people all over Russia taking part in this nation-wide online flashmob, building the biggest story ever.
Execution
Throughout the celebration day we told stories of work and life from people all over Russia taking part in this nation-wide online flashmob, building the biggest story ever.
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