Eurobest

SBERBANK RUSSIA DAY

SBERBANK OF RUSSIA, Moscow / SBERBANK / 2017

Case Film
Presentation Image

Overview

Entries

Credits

Overview

Background

Russia Day is a national holiday celebrating the Declaration of Sovereignty signed in 1990 after the fall of the Soviet Union. People commonly call it “Independence Day”. But how do you explain this national holiday to a generation that has no idea what it’s all about? Is it about dignity? Power? Greatness? Scale? Sure. But at the end of the day it’s all about the people. Throughout the celebration day we told stories of work and life from people all over Russia taking part in this nation-wide online flashmob, building the biggest story ever.

Execution

Throughout the celebration day we told stories of work and life from people all over Russia taking part in this nation-wide online flashmob, building the biggest story ever.

Similar Campaigns

12 items

Shortlisted Cannes Lions
IMMORTALS

SBERBANK OF RUSSIA, Moscow

IMMORTALS

2019, SBERBANK

(opens in a new tab)