Eurobest

Scars

DDB PARIS, Paris / UBISOFT / 2017

Presentation Image
Demo Film

Overview

Entries

Credits

Overview

Background

In February 2017, Ubisoft launched a new video game license : “For Honor”, a multiplayer action fighting game in which the gamer is immersed into the the heart of an epic battle.

The player can choose between 3 warriors : a Knight, a Viking or a Samurai and lead them into an epic and gory medieval combat.

When it came to ensuring a successful release, the client’s problem was two-fold: how to introduce the 3 warriors and how to encourage gamers to try this new franchise?

Execution

Scars offers an immersive interactive experience with ultra-realistic WebGL rendering. The user finds himself face to face with each exquisitely rendered warrior. As you scroll down, you discover the warrior’s life. Thanks to motion capture and spatialized sound design techniques, every sound faithfully highlights each movement and impact of the scene.

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12 items

3 Eurobest Awards
Tipping Point

DDB , Paris

Tipping Point

2020, UBISOFT

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