Cannes Lions

SCI FI CHANNEL

DDB GERMANY DUESSELDORF, Dusseldorf / NBC / 2008

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Overview

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Credits

Overview

Execution

We made use of the backsides of train seats. There we hid posters behind the folding tables.When the tables where lifted up an x-ray appeared and led to the impression that the person in front was everything but human.Anyone who then sent “See them” to a certain number received an SMS that seemed to come from another world. The complete message was written in extraterrestrial signs. Only the words for a special offer could be read. At least by a human.

Outcome

The subscription rate of the SCI FI CHANNEL grew 8% in the first quarter of 2008.

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