Cannes Lions

SEE SHIRT

HEREZIE, Paris / ESSILOR / 2014

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Overview

Entries

Credits

Overview

Execution

See-Shirts were distributed in the optical stores. Essilor's partners opened the discussion during a sale about how important their lenses are and created a real wake-up call in the consumer mind. All the See-Shirts have been distributed and very well received. The client wishes to reiterate the action with their worldwide Essilor's partners for the next year.

Outcome

Essilor's partners opened the discussion during a sale about how important their lenses are and created a real wake-up call in the consumer mind. All the See-Shirts have been distributed and very well received. The client wishes to reiterate the action with their worldwide Essilor's partners for the next year.

With a very low budget, we get awareness of the importance of lenses and the way in which glasses wearers treat them.

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