See-Shirts were distributed in the optical stores. Essilor's partners opened the discussion during a sale about how important their lenses are and created a real wake-up call in the consumer mind. All the See-Shirts have been distributed and very well received. The client wishes to reiterate the action with their worldwide Essilor's partners for the next year.

Essilor's partners opened the discussion during a sale about how important their lenses are and created a real wake-up call in the consumer mind. All the See-Shirts have been distributed and very well received. The client wishes to reiterate the action with their worldwide Essilor's partners for the next year.

With a very low budget, we get awareness of the importance of lenses and the way in which glasses wearers treat them.