Cannes Lions

See the World

CARMICHAEL LYNCH, Minneapolis / SUBARU / 2018

Film

Overview

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Overview

Description

Subaru Outback drivers are an adventurous bunch. In this film, a young couple on a road trip stop to ask for directions in a remote mountain store. Inside, a mysterious, old local generously offers to guide them on a tour of the area—except that he is completely blind. Apprehensive at first, the couple and their blind guide head out for a remarkable sensory tour of the local diner smells, the seaside breezes and the hypnotic sounds of a pitch-black forest. Viewers are reminded that there are so many ways to see the world, and a rugged Subaru Outback can help you find all of them.

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