Cannes Lions

SELF HEALING PAINT

TBWA\PARIS, Boulogne-Billancourt / NISSAN / 2013

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Self-healing paint may sound like a thing from sci-fi movies but it is not.

Nissan brought this invention to life and began rolling it out with its famous 370Z model last year. This is a unique innovation and the very first of its kind in the automotive industry.

To promote this we created a very simple, unassuming yet disruptive media execution that catches people off guard when they're reading the news or just browsing content on their tablets.

We used the touch screen capabilities of the tablet to make the user experience this magic paint… and ultimately surprise them!

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