Empower brand identity and increase fans of GREY group (JAPAN), and to encourage GREY employees as well as all business people around the world.

The employees acting in the interactive musical was featured as an originally illustrated animation character, not live action. This was intended to create a fully original atmosphere. The avatars of our employees sing and dance along to the original song based on the corporate history and our vision, to finish off with a dramatic finale. The visual design made upon this unique digital style comes to life with the interactive factor, which gives a striking experience to the visitors.

- Accomplished maximum of 4,115 sessions per day on our corporate site, which was 50 times the average number of sessions, before the site was launched.- Received “Site of the Day Award” at the FWA.

- Received more than 200 retweets on Twitter right after the launch.- Gathered many favourable voices on Twitter & blogs worldwide (eg.”Great site!”, “Made me smile”, “This company has liveliness”) - Gained media exposure and article interview on 3 established Japanese magazines.