Cannes Lions

S.F - Senses of the Future

LG ELECTRONICS INC, Seoul / LG / 2017

Presentation Image
Supporting Content
Supporting Content

Overview

Entries

Credits

Overview

Description

We made S.F – Senses of the Future – space of light with most liberal and natural-resembled light, OLED.

We intended visitors to experience the lights, surrounded by lights and also tell a story about the bright future that LG will make.

Thus, we combine TECHNOLOGY & ART at Milano Design Week 2017.

Execution

30,000 OLED lightings into Wall of the Sun,

47 double-sided OLED digital signage into 17 sets of S.F chairs

LG’s cutting-edge technology meets unique artistic vision of Tokujin Yoshioka, and installed tapestry of light in 250 square meter-scale space.

Massive OLED lightings overwhelmed the audience as making light of the sun,

Double-sided OLED digital signage plays the video clip showing touchpoint between human and light.

So when audiences came, it seems like they came into the 4th dimension of light and it provides whole new experience which they never experience before.

Outcome

-70,000 visitors during Milano Design Week

-Top 20 Milano Design Week by Designboom

-Milano Design Week Official Award: Milano Design Award 2017 Winner(the 1st prize)

-680 Media Coverage(standard in 17th of April)

-8,000 + @ Social Media Channel Postings

Similar Campaigns

12 items

The Coolest Cheering in the world

HS AD, Seoul

The Coolest Cheering in the world

2017, LG

(opens in a new tab)