The film’s concept is built on the aesthetics of contrasts. The muscular and elegant design of the car is set against the incredible power its 541 hp engine is producing.

Complementary colors are used for the beauty shots of the car to provide a very vivid and three-dimensional appearance. Soft gradients and transitions between those colors indicate depth and space whilst also accentuating the crisp and clear photography of the car’s design.

These elegant and rich beauty shots in the minimalist studio environment are combined with raw black-and-white shots of the dynamically driving car. In addition to the saturation elements like a strong film grain and an exaggerated contrast let these driving shots appear even rougher and more brute. Thus perfectly contrasting the graceful aesthetics of the beauty shots.