Eurobest
ISOBAR BUDAPEST, Budapest / HUNGARIAN TELEKOM / 2016
Overview
Entries
Credits
Background
• Situation
A newborn is still attached to her mother in many ways. From the moment it starts sensing in the womb, that regular heartbeat becomes a connection that will last a lifetime. But when the baby is born, this connection disappears.
• Brief
Telekom believes that life is for sharing and they asked us to make it tangible with ideas that gives solutions to real life problems through sharing.
• Objectives
We wanted to create an application which creates a bridge of communication between babies and mothers and provides healthy benefits to children.
Execution
• Implementation
The Shared Heartbeats application is accessible at the iStore. It works with any bluetooth speaker, but the special dolls are also available at www.facebook.com/mankabymonika/
• Timeline
The app was uploaded to the iStore 21-04-2016
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