Eurobest

Shared Heartbeat

ISOBAR BUDAPEST, Budapest / HUNGARIAN TELEKOM / 2016

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Case Film

Overview

Entries

Credits

Overview

Background

• Situation

A newborn is still attached to her mother in many ways. From the moment it starts sensing in the womb, that regular heartbeat becomes a connection that will last a lifetime. But when the baby is born, this connection disappears.

• Brief

Telekom believes that life is for sharing and they asked us to make it tangible with ideas that gives solutions to real life problems through sharing.

• Objectives

We wanted to create an application which creates a bridge of communication between babies and mothers and provides healthy benefits to children.

Execution

• Implementation

The Shared Heartbeats application is accessible at the iStore. It works with any bluetooth speaker, but the special dolls are also available at www.facebook.com/mankabymonika/

• Timeline

The app was uploaded to the iStore 21-04-2016

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