Hungarians are pessimistic and factious. In 2016 the Hungarian Football Team was qualified to the Euro Cup. Nobody believed that we have a chance. Telekom wanted to achieve the impossible: unite the country behind the team.

The Cheering Heart is a miniature wearable developed internally by the agency. The device uses a magenta LED and a vibrating motor to imply real heartbeats every time it receives virtual heartbeats from the fans using a dedicated website. These heartbeats get transferred into a signal the heart can detect. The casing of the heart was designed with a special silicon with all the circuits inside of it.