You don’t get nicks and cuts when you shave with Gillette Guard.

Please donate the blood you save.

Thus was born the 'Shave to Save' program.

In association with the Indian Red Cross, Gillette set up blood donation camps. Here, donors were introduced to Gillette Guard – the new way of saving blood. They experienced the Gillette Guard razor first hand. The message spread through word of mouth. Social media does not reach the tier 3 and 4 Indian towns where Gillette operates. Soon blood wasters became blood donors.

The program is travelling and is now being carried out in over 45 small towns of India.

Blood wasters are now becoming blood donors.