At first, make word-of-mouth communication with blog.Make an advertisement with texts and photographs of blog next.Create touch points to offline.Increase touch points of offline.Guide people from a touch point of offline to web.Have them search Tokyobookmark in web.Introduce plans in blog.Have everyone share information through blog.Have everyone make word-of-mouth communication more and more online.

Radio DJ mentions her experience of Tokyo and Shinkansen in her radio program, and radio listeners can find more details at the blog website.Increased sales (4000 plans for the period from 07/05 to 12/05),website PV has gone up from 5000 to 30000 pv/day,