This is a film about how all of us have had a giant, a person whom we looked up to for guidance and inspiration. The first half of the film shows different scenarios of this idea, such as: a young boy and his hardworking father, a young girl and a pioneering astronaut, a player and his coach. A small child’s voice speaks to the viewer, reminding them that someone in their life has pushed them forward. Then, people from the story are shown getting into iconic American trucks. The narrator says: “To those who’ve gone before us, Chevy, Ford, Dodge… Thank You”. Then a man gets into the all-new Nissan Titan truck, revealing that this is an ad for Nissan. The narrator says: “We see the way forward”. Thanking the competition for pushing Nissan and the industry forward, the new Titan drives toward sunrise.

The Nissan Titan is a mostly American built truck. Within the engineering of this truck you will find some of the greatest achievements from Ford, Chevy and Dodge trucks from the past 30 years. We took painstaking effort in this production to pay homage to those very specific American trucks that inspired Nissan and put them into our story. Each and every one of the competitor trucks in our film are iconic trucks and our inclusion of these trucks in our film was a detail that true truck fans would appreciate.