Cannes Lions

Sick Kids VS Undeniable

SKIN & BONES, Toronto / SICKKIDS FOUNDATION / 2017

Film
Film
Demo Film

Overview

Entries

Credits

Overview

Description

SickKids VS honours the fight that is waged every day by children, their parents and the doctors and nurses at the SickKids hospital.

The narrative arc of the story takes us from metaphorical imagery of fight and battle scenes with patients and care givers into real life at the hospital where every bit of courage and bravery are called upon everyday where the stakes could not be higher.

Outcome

The challenge for production was how to shoot a 7 day project with a budget that would typically cover one shoot day - also during an incredibly busy time of year.

The biggest challenge was the scope of the project, the number of shots required create the dynamic pace of the spot.

We looked for as much free stuff as we could possibly get, locations, using soldiers from a historical tourist site because they had their own costumes, dressing the corridor of a hockey arena to look like a hospital so we could drive a motorcycle through it as well as a horse! We took whatever time crew could give us, often switching out crew from one day to another.

Similar Campaigns

12 items

1 Cannes Lions Award
SickKids VS: Crews

COSSETTE, Toronto

SickKids VS: Crews

2019, SICKKIDS FOUNDATION

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