Driven by the fear of missing out, businesses are eager for AI solutions, but amidst all the hype and misconceptions, they aren’t clear on what AI can do for them. Intel was barely a part of the AI conversation and most businesses don’t even know Intel offers any AI products at all. We wanted to showcase our most compelling case studies while also distilling the actual benefits of AI into something businesses could easily understand.

Hand-drawn by artist and illustrator Eric Nyquist, each layout was composed in full to create a sense of repetition while still maintaining unique characteristics to each element. The intention was to engage the viewer to interact and discover the anomaly hidden within the illustration. The illustration style gives a sense of humanity to the subject of artificial intelligence, demonstrating a complex subject in a simple and approachable style.

Intel experienced a dramatic increase in the key metric of this campaign: share of voice in the artificial intelligence conversation; up to 7.5% from 4.6% in previous quarters. Intel mentions received the highest percentage of positive mentions of all comparative brands.