Cannes Lions

PUSH FOR ULTRABOOK

PARTY, Tokyo / INTEL / 2013

Overview

Entries

Credits

Overview

Description

To promote the various Ultrabook / Ultrabook Convertible products, we created a real-time online coin-dozer-esque game, "PUSH for Ultrabook." Challengers who push the prize Ultrabook off stage can win that machine.

By powering the game itself using Ultrabook, and displaying the machine as prize, we entertainingly demonstrated Ultrabook’s slick design and high performance.

After Facebook or Twitter login, challengers’ names were converted into 3D alphabet blocks and used to push the Ultrabook. Others could also watch the game online in real-time.

Interactions on the website including pressing the Like button triggered real-time projections onto the set, entertaining the queuing challengers.

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