Cannes Lions
CHEIL WORLDWIDE BENELUX, Amsterdam / SAMSUNG / 2017
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Description
-In this commercial we see a guy (first person shot) going from one reality into another. He starts running in the real world, gets chased by a bear, naturally runs into a GTA kind of game environment where he is chased by bullets, then a film/tv-series scene where he is thrown out of a helicopter and ends up in an animated underwater surrounding where he is attacked by a shark. Finally, mum calls, as we can see in the insert. We see our guy taking of his VR goggles telling the audience it was one immense VR experience he went through.
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