Cannes Lions
SMUGGLER, New York / SONY / 2016
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The track’s accompanying video intensifies that feeling brilliantly by anchoring it to racial injustice and the resilient spirit of black lives. It opens with Bridges and vocalist Brittni Jessie making music in a motel room as footage of last year’s Baltimore uprising plays on the television. Filmed on location in Baltimore, we see scenes of pain and of healing, and we hear pauses and vocals rawer than on the song’s recorded version. And ultimately, we see the ballad’s healing powers get a timely and affecting narrative, as water becomes a purifier and hope is restored.
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