The Core Strategic Idea was: Reverse the game !“The SIMS 2 Nightlife” proposes to have fun through a virtual character, so we proposed to give the virtual characters life through the gamers.“We offered you to win the best night in your life” : a dinner in one of the best restaurants of the capital, then enjoying the rest of the night in two exclusive trendy clubs in Paris.

Celebrity for the happy winners : all these night events were reported in the free newspaper “20mn”.Advantageous financial partnerships for the brand SIMS2.Outstanding sales : in 2 months, 115,000 “SIMS2 Nightlife” sold. Comparatively, the “SIMS 2 Academy” additional game had sold over 160,000 copies in 9 months.