Digital Membrane - A tactile experience that literally puts content at users fingertips, allowing them to play with Sky Q fluid in 'Play Mode', pause and play primetime content in 'Screen to Screen Mode’, and featuring a disruptive moment where content is sucked off screen onto an iPad, seamlessly leading to a Sky Q demo by brand ambassadors.

Fluid Portraits - invites users to create portraits of themselves immersed within Sky Q fluid. No two portraits are alike due to the dynamic interactive fluid - resulting in a series of unique Fluid Portraits for instant social sharing as well as data capture.

Fluid Architecture - The interactive experiences are housed in a series of tensile backlit and back projected fabric installations - adding more tactility to the experiences. The design of was created in response to environmental considerations at each site.

The Sky Q experiential campaign has been activated at Sky Studios, The O2, Sky’s three-storey flagship permanent brand experience that brings to life Sky’s brand purpose, and Westfield White City, Sky's flagship retail store with adjacent 7x4m experiential space. Three 3x2m pop up units toured 14 Sky internal office locations starting Jan 25 and continued 24 smaller retail spaces across the UK and ROI up to April 9.

Sales teams reported higher handovers from the experiential to demos.

'Screen to Screen' Mode helped drive home the key product messages of 'Pause and Play' and 'Around the Home'.

The interactive fluid helped drive home the brand proposition of 'Fluid Viewing'.

As the campaign is still live and the Sky Studios activation will continue into Jun, full data is still being gathered.