The agency designed and developed a fully-functioning Hoverboard. We then filmed it being put through its paces on a specially designed Hoverpark and released this film online.

In designing the Hoverboard we were inspired by skate culture and Lexus design principles.

The Hoverboard incorporates materials and design features that appear in every Lexus, including bamboo, carbon-fibre and the Lexus Spindle Grille shape.

It hovers due to the ‘Meissner Effect’, which governs the relationship between magnetic fields and superconductors; these were built into the bottom of our Hoverboard.

We collaborated with scientists and traditional skatepark designers to construct our own custom Hoverpark. Construction took a team of fifty crew over two months, with the scientists, Hoverboard rider and production company performing daily tests.

The look of the finished Hoverpark was immediately recognizable from the world of skating whilst housing thousands of magnets, positioned and angled exactly to enable the board to perform as you see it in the film.

To date the campaign has received over 40 million views, over 30,000 pieces of media coverage and an estimated PR value of $64m.