This commercial tells the story of a young boy who goes out to buy bread at his local shop. The shopkeeper gives him a loaf of bread – clearly it's not Albany bread - so the little boy shakes his head in disapproval. The shopkeeper goes back and gives him a different loaf. The little boy squeezes it and feels its softness – clearly this one is Albany. He pays for it and leaves the shop.

On his way home, he encounters a few challenges, as it starts raining and he has to take a shortcut home, jumping over walls and somehow still protecting the bread.

He arrives home and prepares a sandwich. Then he proceeds to cut a small square out of the middle of the sandwich. He hands the sandwich with the missing piece to his pregnant mother and then puts the small, square piece on his mom’s tummy, for the little baby who's still inside her. This little boy will not let his pregnant mother eat anything less than the best. Because when it’s Albany fresh, they know you care.