Cannes Lions
RAPIER, London / SMART / 2005
Overview
Entries
Credits
Description
When Mercedes-Benz launched smart, all sorts of people from all walks of life wanted to buy one and some of them did. When it came to finding more smart prospects, we suggested that they were not identifiable by demographics, smart attracts people of a similar attitude. So, how do we understand what makes our owners tick? And how do we find more of the same?
Similar Campaigns
12 items