Cannes Lions

A MINUTE'S SILENCE

PUBLICIS COMUNICACIÓN ESPAÑA, Madrid / SMART / 2019

MP3 Original Language

Overview

Entries

Credits

Overview

Background

A minute’s silence is observed at the beginning of meetings, sports broadcasts and institutional events, to show respect or pay tribute to the victims of a historic event or natural disaster. For the first time in Spain, we broadcasted a minute’s silence on a radio channel to give the last goodbye to gasoline cars, which Smart discontinued since February 2019 due to good results of electric car sales, influenced by climate change, pollution and traffic restrictions.

Execution

We listen to a speaker who calls for a minute’s silence in memory of gasoline, accompanied by a dramatic violin solo which sets the tone for the occasion with its solemn rhythm.

After this, the same speaker announces that this is, in fact, a sponsored minute’s silence to say our last farewell to the conventional combustion engine, a long-time partner which will be replaced by electric cars in 2019.

Similar Campaigns

12 items

A record-breaking light show!

NINETYNINE, Rome

A record-breaking light show!

2023, FERRARI

(opens in a new tab)