Publication and emotionalisation: smart's final report praises the "very successful presentation“ and the "outstanding feedback“.

Generation of addresses: Compared with the IAA 2003, 70% more addresses were generated, despite a drop in the number of visitors.

Generation of attention for trade fair presence: The stand was visited by 4,000 to 5,000 guests during the day – 500-700 guests came to the evening event, 50% more than at the last IAA in 2003.