>> smart, the perfect car for the city, makes fun of big cars and pranks them by promoting body-positive ideas among vehicles, ironically reporting that big size - it's probably not so bad, just be CarBodyPositive.

>> smart supports all types of cars which have difficulties in their city life, ironically of course.

We talk about the owners of large vehicles that they’ve chosen their own path, their cars are what they are, and doesn’t matter what is outside, it’s more important what is inside...

We talked with the owners of large cars to understand how comfortable they are driving the car in the megapolis. During the conversation we gave our comments in the "bodypositive" style. Based on these interviews, we launched the social movement #CarBodyPositive. The basic principle that we borrowed is the transition from condemning ourselves to a critical view of the world, which should not dictate to us its rules.

In support of the movement, we’ve placed billboards in the most uncomfortable places for big cars.

Smart has created a buzz around the problem.

But how can we really help people?

For this, we’ve created our own «Psychological Support Center» for the owners of large cars experiencing stress on the roads.

And free sessions of psychotherapy took place right inside the smart cars!

As a result, twice as many publications came out about our campaign than other car brands had on the market during the same period.

The number of unique users exceeded the expected results by more than 100%.

We’ve got more than 10 million impressions.

The number of test-drives grew by 56%.

And finally smart car total sales grew by 34%!