Cannes Lions
MJZ, Los Angeles / MARS / 2013
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Description
"Coach" is the latest chapter in
Snickers' global campaign "You're not
you when you're hungry", based on
the insight that hunger can dramatically
change your personality. In this spot,
an American football team has reached
a crucial moment in their game. As
they gather around their coach,
expecting to be given a game plan,
they instead encounter their hungry
coach, in the form of comedian Robin
Williams—whose hunger has caused
him to become loopy and give
nonsensical advice. After he's given a
Snickers and returns to himself, a
hungry cheerleader then becomes
loopy, in the form of comedian Bobcat
Goldthwait.
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