Cannes Lions

SNICKERS

MJZ, Los Angeles / MARS / 2013

Case Film
Case Film

Overview

Entries

Credits

Overview

Description

"Coach" is the latest chapter in

Snickers' global campaign "You're not

you when you're hungry", based on

the insight that hunger can dramatically

change your personality. In this spot,

an American football team has reached

a crucial moment in their game. As

they gather around their coach,

expecting to be given a game plan,

they instead encounter their hungry

coach, in the form of comedian Robin

Williams—whose hunger has caused

him to become loopy and give

nonsensical advice. After he's given a

Snickers and returns to himself, a

hungry cheerleader then becomes

loopy, in the form of comedian Bobcat

Goldthwait.

Similar Campaigns

12 items

“Booing”

THE INTEGER GROUP, Denver

“Booing”

2017, MARS

(opens in a new tab)