For Snickers “You’re Not You When You’re Hungry” campaign we teamed up with Google to reach office workers. People whose online activity is restricted by firewalls.

We used Google Adwords to reach them when they made spelling mistakes.

When somebody made a spelling error in a search, our ad appeared saying: “Yu cant spel properlie wen hungrie Grab yourself a Snikkers”.

Using an algorithm, we found 25,000 misspelled words and bid on terms for them all.

It cost very little to produce and required no seeding.

Within three days of launch, the ad was seen by 550,000 people.

We created a new type of foosball, Snickers Foosball. Taking over Foosball tables in London’s biggest Foosball bar, we replaced the regular figures with their hungry alter egos.

Each of our figures was designed with a flaw that encapsulated a hunger trait and made them completely useless in play.

We created Old Granny; a frail character that couldn’t kick the ball because she was made of rubber, Cry Baby; a little girl that was too short to reach the ball and Drama Queen; a ballerina who’s legs spun on contact with the ball.