Cannes Lions

SNOW MONKEY GOES TO TOKYO

HAKUHODO, Tokyo / MITSUBISHI / 2016

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This is a short film for the grand opening of a hot spring resort at Otemachi, which is Tokyo’s business center. In the process of redeveloping the Otemachi area, workers discovered a natural hot spring, so it was developed into a hot spring resort.

Imagine a hot spring resort right at the middle of Wall Street. That would be something to be excited about. The principal, a little monkey that loves the Onsen (hot spring baths), travels all the way from his mountain village home to the big city. Japanese monkeys enjoying hot spring baths is a phenomenon that has captured the world’s hearts, and this unusual behavior is the core of our story. According to Mitsubishi Estate, the company holding Otemachi Onsen, this offers a certain charm to which no other city can compare.

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