Cannes Lions

SOCIAL NETWORK SERVICE

ETCETERA, Amsterdam / MICROSOFT / 2008

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The campaignTo encourage Messenger users to also use other features of MSN/ Windows Live (more), we introduced Chatfood. A new and unique platform within Messenger. It offers food for talk every day.

The mediaMSN Messenger. Chatfood – the action platform. Buddy ‘Chuck Chatfood’ (to keep you up to date). Emoticons. Winks. Outdoor. Radio. Banners. Textlinks and Editorials.The results17% of the users clicked through to other Windows Live features. Plus 440,857 active users in three months (46% more than the objective), and 1,309,517 page views (8% higher than targeted).

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